Barry Jacobs
Vice President, Short Form Direct Response
Boston
Barry Jacobs is Vice President of our West Coast short form direct response television business. Jacobs has been a leader within the direct response industry and prior to Mercury Media worked with leading agencies including Initiative Media’s, his own agency Camelot Media, and later partnered with E&M. Jacobs’ past clients have included direct response leaders such as Jenny Craig, Bosley Medical and Bally’s Fitness. He also served as an instructor of advertising at The University of California Los Angeles’ Anderson School of Business.