Cheryl Green
Senior Vice President, Media
Boston
As Sr. VP of Media for Mercury Media Boston, Cheryl leads a team of 20
direct response media professionals. With over 15 years of experience in direct response media, Cheryl prides herself on the strength of her long-standing relationships within the industry. She has an in-depth understanding of metric analysis via direct response marketing ensuring Mercury continues to provide savvy, effective and cost efficient media plans with high ROIs across various industries. Under her leadership, Mercury Media became the first agency to provide clients with Direct Response national cable sponsorships, create quarterly media package deals across numerous networks and provide clients with guaranteed media results against their marketing objectives.
Cheryl has her undergraduate degree in Advertising from Hofstra University and a Master’s degree in Communications from Clark University. She is active in the Electronic Retail Association, Electronic Media Marketing Association and is a member of the JW Greensheet Green Ribbon panel.