Gina Pomponi
Vice President, Director of Media
Philadelphia
Gina is Vice President, Director of Media in Mercury’s Philadelphia office. She brings over 20 years experience in direct response media buying and management. She heads a team of media professionals, and is responsible for media activity and campaign execution. Gina manages her staff in media plan development, budget management and results analysis. Integral to the success of all DRTV programs is her skill in effective station negotiation and she has forged long-standing relationships especially with the cable networks. She has extensive experience in all broadcast media outlets including network, cable, and syndication as well as in the specific characteristics of national, regional and local markets. Prior to joining Mercury she was Director of Media at Direct Response Media.