Vice President Media, Long Form
Boston
As VP of Media, Joel manages the company’s long form buying division in Santa Monica. Under Joel’s strategic leadership, Mercury Media owns and manages some of the largest broadcast, cable, satellite, Spanish and Canadian paid programming schedules in the current media landscape.
Joel joined Mercury in 2002 with more than 17 years of direct response advertising experience. As Media Director for Williams Worldwide, the largest direct response advertising agency in the 90’s, Joel negotiated profitable national cable and broadcast media schedules for Kal Kan, Sega, Braun, Hoover, Princess Cruises and Philips. He also held a leadership position at WorldLink, the country’s largest direct response sales organization, to become Director of Sales for both the LA and NY offices. Managing direct response sales for the FOX Sports and Comcast Sports national and regional networks, Schaeffer created profitable direct response schedules for Ameritrade, Bose, Dell, Phillips, Sears and Sprint.
Joel holds a BA in English Literature from California State University Northridge.