Maria B. Eden
Senior Vice President, Short Form
Mercury Media
Prior to joining Mercury Media, Maria Eden was the co-founder and President of Direct Response Media, Inc. (DRMi), a full-service media agency based in Wayne, Pennsylvania. With more than 30 years of successful direct response media management experience, Maria has expertise in all aspects of media including television, newspaper, magazine, radio and inbound telemarketing. She also has extensive experience on the client side. As Media Director for National Liberty Marketing (now AEGON), a leader in direct response advertising, Maria developed an in-house television media buying service and grew billings to $22 million over four years – a pioneering and extremely successful effort in the direct marketing industry. Maria has also held positions as Media Director for Byrnes and Takiff, working with major clients such as Union Fidelity. While in this position, Maria worked to establish and grow Union Fidelity’s veteran’s insurance and medical supplement products. Previously, she was East Coast Account Representative for NICE Corporation (now Convergys).
Maria earned a Master’s degree from Syracuse University and is a member of the Direct Marketing Association (DMA), Electronic Retailers Association (ERA), and former Director of the Response Magazine Advisory Board and a member of the DMA Broadcast Council.