Mercury Media is unrivaled in the long form DRTV business, helping many top direct response marketers meet with spectacular success. We’ve launched hundreds of brands in every imaginable category— including such renowned infomercial brands as Proactiv, Victoria Principal, P90X, Magic Bullet, Tony Robbins and countless others. 

Over half of all the leading direct response brands are among our clients today… and, Mercury’s ready to bring the same expertise and success to you.

Maximizing profitability & results in long form

Bringing enormous industry experience and insight to optimize DR performance, we’re singularly focused on getting you the best possible results. Mercury knows the industry inside out and we know what works, so you don’t waste money on unproven media. We parlay our dominant market position, long-standing media relationships and our rich database of media and category performance to offer you the greatest business advantage. The result:  optimum campaign management, and unparalleled return on your long form direct response.

Full campaign management, first-class service

A successful long form campaign must perform optimally at every stage of the marketing chain, and Mercury can help you at every step to increase performance and get the strongest possible results. We advise clients from the beginning to the end of the entire direct response process – from scripting, to production, through call center management and fulfillment—and we engage the best in class resources. Mercury also has the most experienced, most effective client service and buying group in the industry. We’re known to be proactive, resourceful and trustworthy—and value our stellar reputation as much as we do yours.

Delivering superior
analytics & reporting

 

Innovative, industry-leading direct response media analytics, reporting and optimization are core to our success. For unparalleled visibility into our clients' performance, plus unmatched results, only Mercury offers:

 

• Tracking standards and techniques that provide the most accurate results possible
  
  
• A proprietary suite of custom, state-of-the-art software tools specifically for the optimization and management of long form DR media
  
  
• The most advanced reporting systems, giving clients valuable access to real-time information
  
  
  
  

Long form infomercial DRTV has proven to be an extraordinary success for many companies…and the experts at Mercury are the absolute best choice to help you maximize its potential.