Hispanics are 43.5 million people strong in the U.S., a segment growing at four times the rate of the national population. They also possess $1 trillion in disposable income—9% of the nation’s total. It’s no wonder national advertisers and brands are spending hundreds of millions on Spanish-language campaigns.

Clearly, the Hispanic market represents a huge opportunity—and Mercury en español can help you capitalize on it like no one else.

Experts at achieving optimal DR results—en español

Mercury en español is a direct response practice specializing in the management of in-language and bicultural Hispanic campaigns. Named by Ad Age as one of the Top 20 Hispanic Agencies in the U.S. in 2009…

 

• We offer a start-to-finish “turnkey solution,” letting you get your Hispanic DRTV campaign up and running faster and poised for maximum success.
• Mercury integrates Hispanic budgets into client’s overall budget, rather than treating them as secondary.
• Our Hispanic DRTV marketing experts are at the ready to leverage your campaign for optimum bottom line impact– for lower acquisition costs, higher lifetime value and more frontloading.
  

A different audience demands a different level of expertise
The Hispanic audience has distinctive needs, expectations, habits and preferences—and there are also big differences in metrics. Making direct response campaigns profitable requires experienced management that can work all the levers on the path to profit. Our team is led by Marcelino Miyares, a 20+ year veteran of Hispanic advertising /marketing. He helps clients prepare to do business in Spanish, starting with the adaptation of creative, to the set-up of back-end capabilities, through media planning and reporting. With his extensive experience, Marcelino knows the “hot buttons” among this audience, plus which product categories perform best.

Response-driven Hispanic DR marketing, powered by Mercury
No other company offers you the expertise, leadership, reputation and resources of Mercury Media. When you choose Mercury en español, you have a market leader behind you, leveraging superior services in long-form infomercials, short-form and interactive spaces, as well as deep vendor and media relationships.

Count on us for end-to-end direct response campaign management including:

 

• Developing, deploying and optimizing Hispanic DR campaigns
  
  
• Creative adaptation of your general market show into Spanish (including scriptwriting and supervision)
  
  
• Production management of VOs, graphics, and post-production
  
  
• Call Center recommendations and script supervision, including offer structure
  
  
• Call routing management to multiple centers for capacity and performance
  
  
• Customer service script supervision
  
  
• Web adaptation
  
  
• Benchmarking data, statistics and profitable budget allocations for Hispanic DRTV campaigns