The DRTV industry’s only guarantee removes the risk factor in media buying

The long-standing industry innovator and media buyer, Mercury Media once again leads the pack with a guaranteed promise
to maximize your DRTV performance by mitigating risks and minimizing costs. We do this through our exclusive Performance Guarantee Model (PGM) as a lead product in our short form DRTV portfolio. Mercury’s short form experience spans decades, with our Boston office having a deeply rooted heritage in providing dozens of clients with risk-free media schedules.

There’s nothing to lose—and everything to
gain—with a pay-per-performance commitment.
Only from Mercury Media.

Two options, one goal

The PGM delivers two models—each strategically designed for guaranteed delivery while eliminating client risk. We start by defining with you how to best meet your individual needs and goals, and execute by way of Mercury’s expert media buyers.

Cost-Per-Action Metrics
This PGM approach guarantees you a fixed cost-per-action—i.e. CPI, CPL, CPA. Structure and terms are established; and Mercury becomes involved in the DRTV creative process, scripting, attending shoot and approving final cut. Paid media testing is performed, results are analyzed and we negotiate a suitable payout cost-per-action cap moving forward. Results are reviewed quarterly, after which a Mercury Media buyer will continue to run media until target is reached at no cost if there is any shortfall in action delivery.

Traditional Media Metrics
An alternate approach offers a guarantee based on traditional metrics—including CPM, Reach/Frequency, GRPs and Clearance. Priced at DRTV rates, these programs do not require media testing or any creative involvement from Mercury; though a “call to action” that fits with the service, product or business being advertised must be included within the DRTV creative. A traditional media metric target and monthly order volume are set, and the guarantee term extends to the length of the buy.

No other agency’s got it

Mercury’s unique Performance Guarantee Model provides large-scale, performance-based TV media exposure that not only allows your costs to be fixed, but also offers flexible volume delivery to meet seasonal and resource demands.
And the advantage is all yours, because our PGM is not “Per Inquiry.” We make the media investments in quality DRTV media across national cable and syndication, delivering you predictability, scalability, transparency—and far less risk.

So, whatever your DRTV needs, take advantage of Mercury’s one-of-a-kind, win-win strategy to guarantee your program’s performance.