At Mercury Media, we conduct results-based direct response planning that is focused on generating business results, not mere media results. We’re unmatched in our ability to model acquisition costs and inform media plan development for our clients.

Our deep short form DRTV experience and performance database provides a wealth of valuable historic insight and data that we leverage in our planning process.

A penchant for short form results

We’re relentlessly focused on driving predictable and profitable business results—and it guides our short form DRTV planning, buying and analysis efforts. The longstanding, trust-based partnerships we’ve built are also key to creating the industry’s highest-performing direct response campaigns. With our extensive experience, we understand how to leverage our media partners’ needs to help our clients achieve superior financial outcomes.

Speed & responsiveness is the norm

Because of our deep expertise and performance database, we’re able to offer short lead times for developing high-performing DRTV plans—as little as one day and up to a full business week to plan and buy media.

THE Innovator in CPA For TV:

Where it fits our clients’ needs, Mercury has designed an innovative CPA for TV Campaign. With this one-of-a-kind program, instead of paying for media based on GRPs or CPMs, we buy top performing TV media on our clients behalf, share the risk with them in the effort and customize the business model based on cost per lead, cost per acquisition, or straight revenue share based on purchase levels. At Mercury the priority is on generating customers and revenue. We'll take care of the media.

Real-time campaign optimization

 

At Mercury, we’re differentiated by our ability to provide on-the-fly DR campaign optimization, making real-time modifications to not just your media schedule but to your creative and conversion process as well to get the best results. We call it optimizing “beyond the buy”—and we’re doing it every minute of
every day.

• Media
  We start looking at media performance as soon as short form spots run, and our optimization process begins after a few days of airings. We dissect results on each network and creative to begin targeting schedules to areas of top ROI.
  
• Creative
  If results are sub-optimal, we begin evaluating every aspect of creative performance to recommend revisions that will drive maximum performance.
  
• Conversion
  We also listen to calls to identify where customers are “dropping off” in the telemarketing script (for order/signup campaigns), plus evaluate clickstream data to see how web conversion can be improved.
  
  
  
  
  

What it all comes down to is simple: for your short form DRTV marketing, you won’t find a stronger, more capable or more committed partner than Mercury.