Mercury Media has a four-step mantra for success. We believe this model drives business-building growth, and it is essential to our media channel investment excellence.
At Mercury, we believe that a successful media campaign starts with a comprehensive understanding of our clients’ business. We custom design each media strategy, as every client and deserves thorough analysis of their unique needs as a company.
Analytics are at the core of what we do. Our proprietary forecast modeling allows us to accurately predict the outcome of our media efforts. From campaign strategy to optimization, our team of analysts use a suite of diagnostic solutions to pinpoint precisely what works best for our clients. By following the data, we are able to optimize our media solutions.
We know that offline and online don’t operate in a vacuum. In today’s world, a balanced media mix is pivotal to ultimate success. As a full-service performance agency, we offer fully integrated media solutions to our clients in order to maximize campaign potential.
And our solutions don’t stop at the test. We promise to optimize ROI beyond the initial launch. We treat our clients’ money as our own, dedicating 100% of our attention from launch to full rollout.
Response is not a “first touch/last touch” equation. At Mercury, we monitor and measure every media touchpoint along the entire sales funnel. Our attribution model allows us to analyze the strength of our media solutions and determine which investments will best drive our clients’ success.
We track sales back to the originating cost events, along with all touches in the conversion path, allowing for a holistic view of the customer journey. This enables our proprietary attribution systems to effectively assess interplay across channels and optimize the marketing mix and overall returns on ad spend.
Mercury Media has long been an innovator in all formats of direct response advertising. We have a commitment to providing our clients with superior performing media campaigns that achieve their strategic objective and maximize their return on investment. In addition to strong media buying, we believe that strategy, planning, and analysis of response data are critical to the success of any marketing campaign.
Founded in 1989 and owned by founders, management and EOS Partners since 2006, Mercury Media is the largest independent performance-based marketing agency in the country.
With six offices across the US and global affiliates, we have built a reputation for providing our clients with the highest levels of service coupled with the best media pricing; we deliver optimal levels of ROI for our clients’ media investments. As an organization, we are engaged in the continual pursuit of finding a better way for our clients. We provide them with the passion and resources necessary to deliver the best possible results.
As the Senior Vice President of Mercury’s Philadelphia office, Gina is responsible for the growth and strategic direction of the short form division. She has over 22 years’ experience in direct response marketing, strategy, media buying, and management. Her superior skills in effective communication, leadership, and business development have allowed her to advance from her previous role as VP, Director of Media. She has considerable experience in a diverse list of verticals, including retail support, financial, high ticket lead generation, drive to web and direct sell. Prior to joining the Mercury team, she was Vice President of Media at Direct Response Media (DRM) for nearly two decades.
When Beth joined Mercury nearly 15 years ago, she brought with her over 10 years of national client service experience; now, she heads our performance division. Beth has over 20 years of experience partnering with clients in a range of industries to successfully extend their marketing scope and strategy, and appreciably grow their businesses. Prior to Mercury, Beth worked for Liberty Mutual and AIG for 12 years as an Underwriting Director for traditional and excess & surplus market products; in this capacity, her responsibilities also included client service and sales, on her book of business. Beth underwrote and serviced a national account client base for Liberty and specialized in the Medical Malpractice and HMO liability sectors for AIG. Beth has her undergraduate degree in Finance from University of Massachusetts Amherst and a graduate degree in International Business from Bentley College.
Keith has been a leading figure in the field of online marketing for more than 15 years, developing and implementing industry-leading best practices in search marketing, affiliate marketing, and online media planning and buying. Since cofounding iMarketing in 1999, Keith has turned the agency paradigm on its head, providing Internet retailers and Fortune 500 companies with results-driven programs to cost effectively acquire customers online. Through his vision, Mercury Digital functions not as an outside resource, but as a direct extension of its clients’ operations, enabling them to expand their online media mix, develop and grow online sales channels, and create unique, cost-effective strategies that meet specific business goals.
Liz Woodhouse brings more than 20 years of human resources experience to Mercury Media. She has been integrally involved in the day-to-day human resources function at consumer goods, public relations and advertising companies. Furthermore, Liz has held global responsibilities, and has been involved in acquisitions and subsequent integrations. Liz received her Bachelor's degree from State University College at Oneonta, her Human Resources Certification from Bentley University and her Master's of Science degree in Human Resources from Emmanuel College.
Ruben Hernandez is a seasoned veteran of the direct marketing industry with more than two decades in direct response, multicultural and integrated marketing. His experience spans multiple media disciplines including television, digital, mobile, radio, print and direct mail. Ruben has a proven track record of integrating teams and providing seamless integrated marketing solutions focused on delivering on clients ROI goals. Ruben has helped in the strategic growth of several marquee direct response clients including Hair Club for Men, Consumer Cellular, Liberty Medical and JG Wentworth.
Justin leads the strategy and execution of our digital services. As a superior industry professional, he has over a decade of experience in brand and direct marketing, SEM, SEO, affiliate & email marketing, analytics infrastructures, and cross-channel attribution modeling. Before joining Mercury, Justin held leadership positions with companies such as DDB Worldwide Communications Group, Business.com, DexOne Inc and Merit Direct LLC. He has led programs for some of the world’s premier brands, such as The Wall Street Journal, Barclays, Hearst Magazines, Brightcove Inc., American Standard, and many others. With a proven track record of leading successful teams and programs, Justin demonstrates a tenacity that is unmatched and a focus of effort that consistently leads to meeting and exceeding the goals of his clients’ marketing efforts.
Alex is responsible for designing and executing a suite of analytical solutions that drive marketing strategy and optimize ROI. He is a seasoned analytical thinker with a performance history of turning data into the insights that matter most. Alex joined Mercury with 15 years of experience in marketing analytics and data strategy for general and performance media. He has analyzed a wide range of client verticals and media channels while working with clients including Microsoft, Tylenol, PNC Bank, Novartis, JG Wentworth, and Cancer Treatment Centers of America. Alex holds a BA in Social Psychology and Statistics from Dartmouth College.
Unified by our beliefs, our team of industry veterans creates a unique culture constructed around driving performance for our clients and being accountable for one another. As The Performance Agency, we know our success is depending on delivering reliable results. We are determined to help our clients reach their maximum potential, and our values reinforce the notion that our clients always come first. The following are some of our core values at Mercury.
We Not Me
Each of our employees brings unique expertise to the table. Constant collaboration across teams allows us to blend and harness our strengths, thereby enabling us to best serve the needs of our clients.
Business should always be focused on outcomes that clients need for their business growth. We focus on results that our people deliver for our clients.
In an industry that is frequently in flux, we stress the importance of being resilient, optimistic, and solution-minded. We have the confidence to overcome setbacks, and we encourage our people to reflect and learn from situations.
As The Performance Agency, we aim high to deliver excellence. By defining measurable goals and constantly evaluating our progress, our key objective is to deliver the best possible results for our clients.
Results, results, results. At Mercury, we know that information and a thorough understanding of the data provides us with real power to drive client success. We combine a close analysis of your campaign with our $7B data warehouse in order to impeccably steer your investments.
Honesty & Respect
Reputation is everything. Honesty is the foundation for a sound organization both within the agency and with our clients. Our practice revolves around integrity and transparency, and we ensure that we maintain open lines of communication around the clock.