New York

We are invested. We are skilled. We are relentless.

Media Management

Media investments are some of the largest business expenses any company will have. It is critical that you have a partner who will manage these scarce and valuable dollars with the care, passion and rigor to ensure maximum ROI. We will assist in setting budgets and targets, in determining which media channels are best to reach your target audience, and in achieving the most efficient pricing. Whether you are looking for the more traditional media channels, such as television, press, radio, outdoor, cinema and direct mail; or the ever evolving online channels, such as online display, VOD (Video On Demand), mobile, affiliate management, social media and search engine marketing (SEO and PPC); we have the expertise to help you.

DRTV

It doesn’t matter if it’s Short Form, Long Form, Hispanic DRTV marketing, paid media, or cost per acquisition (CPA) TV, Mercury delivers superior results. Our buying power and industry experience are unrivaled and we bring more insight to the table than anyone in the business. Our extensive performance database and industry leading analytic systems give us a competitive edge that benefits each and every one of our clients.

Digital

Our difference is the start point. Use digital to buy outcomes, not just audiences. We provide a complete range of digital services including SEO, SEM, CPA, Affiliate, Video, Display, Mobile, and Social Media, which are seamlessly integrated with attribution analysis at every stage. We provide best in class standalone digital services, however as always, these are even better together as part of an integrated media investment strategy.

Strategic Media Planning

We develop custom solutions to address your specific business challenges. Our media planning starts with a strategic analysis of all the data from our clients, internally and 3rd party research. From this, business planning and strategy development leads to the defining of KPIs/target audience and financial modeling and predictive analysis of sales impact. This media planning platform provides a foundation on which we can deliver our clients the confidence in the return on media investment which provides the strategic direction against which buys can be optimized.

Analytics

Where should you spend your next dollar? What is your true channel ROI? Mercury has a proven track record as a strategic partner with a focus on data, analytics, and finding the insights that matter most. Analytics is paramount to everything that we do from media planning and creative discovery to in-market testing and optimization. The consumer journey is increasingly complex and so is the data available to crack the code. We provide a team of data scientists and customized models to understand the relationship between investment, response, and revenue.

Hispanic

Our approach is based on expertise and excellence, not separation. Our clients live at the intersection of the General Market, Latin American and Hispanic cultures, just like America itself does. We offer a full service support from creative to digital, and we are maximizing the growth potential for our clients through this increasingly critical area of media.

Creative

Our experience and expertise allows us to provide unique insight into which creative will best drive response. TV ad production, digital creative, and print management demand time, specialist knowledge, coordination, and third party involvement, and can be a very complex process to manage. Let us manage your creative process – not only will you save time and money, but you’ll also pass along your creative to industry experts with proven creative success.

International

With a network of affiliate agencies across Europe, Latin America, and Asia, we are able to help our clients find additional growth opportunities in new markets. We offer help with all stages of international expansion and can provide management and control regardless of time zone or language.

We are invested. We are skilled. We are relentless.

Brand Direct

Brand advertisers reap the benefit of telling a larger story about their brand using both Short Form and Long Form direct response television. Mercury uses Direct Response to better engage consumers, strengthen the brand message, launch new brands, and drive retail traffic through the distribution of incentives to buy. Let us help you strengthen your brand with our brand direct expertise.

Drive to Web

Mercury successfully takes online brands that have never ventured beyond online promotion and launches them into DRTV. We’ve proven to online marketers that we know how to target their prospects and drive large volumes of customers to their sites. DRTV is a primary driver of website traffic, and it’s a cost-efficient method of building your online brand.

Lead Generation

Mercury’s fully integrated cross-platform strategy allows us to cost effectively generate qualified leads. Each category and brand is different, so we help our clients strike the right balance of online and offline lead generation. At Mercury, we’ve proven time and time again that direct response TV is an extraordinarily effective medium for lead generation. DRTV gives your message an exceptionally broad reach and impact. We combine targeted online lead generation and search marketing in order to generate large volumes of qualified leads for our clients.

Direct to Consumer

Mercury’s fully integrated cross-platform strategy allows us to cost effectively generate qualified leads. Each category and brand is different, so we help our clients strike the right balance of online and offline lead generation. At Mercury, we’ve proven time and time again that direct response TV is an extraordinarily effective medium for lead generation. DRTV gives your message an exceptionally broad reach and impact. We combine targeted online lead generation and search marketing in order to generate large volumes of qualified leads for our clients.

Drive to Retail

Using direct response to establish brands and subsequently drive to retail is an extraordinarily effective strategy. Some marketers launch new DRTV campaigns, sell direct to consumer, build awareness and demand for their product, and then drive it to retail. Other marketers already have a strong retail presence and simply use DRTV to accelerate sales. Both of these formulas can be extremely lucrative, and we have aided some of the top marketers in the industry on their journey to ultimate retail success. With Mercury’s solid tactics and proven expertise, we can collaborate and devise a strategy to unlock your retail potential.