Media Buying

Media Buying

Mercury iMarketing’s media planning and buying group identifies the best opportunities among the literal thousands available today. We’re tops at finding your target audience across multiple media channels, and know just how to tailor execution to match the venue.

With a keen understanding that your results are measured financially, our dedicated team develops highly flexible cross-channel strategic marketing plans to match your various sales and leads goals. All campaigns are managed daily to hit target CPA goals, and all rates and cancellation clauses are negotiated aggressively to give you the greatest chance for success.

In order to make the best possible decisions for our clients we spend a lot of effort breaking down high and low performing segments within every metric/attribute combination to optimize at the most granular level possible.